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MICHAEL PORTER: WHAT IS STRATEGY?

All rights reserved. No part of this publication may be reproduced in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. MICHAEL PORTER: WHAT IS STRATEGY? Thinker 028 INTRODUCTION Porter has generally been viewed as being at the leading edge of strategic thinking since his first major publication, Competitive Strategy (1980), which was a great success and became a corporate bible for many in the early 1980s. A second major publication Competitive Advantage (1985) introduced the now familiar concepts of competitive advantage and the value chain.

Porter devised seven steps to tackle these questions: 1. As competition takes place at the business unit level, identify the interrelationships among the existing business units. 2. Identify the core business which is to be the foundation of the strategy. Core businesses are those in

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