Transcription of Microsoft attention spans, Spring 2015 | @msadvertisingca ...
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Microsoft attention spans, Spring 2015 | @msadvertisingca #msftattnspansAttention spansConsumer Insights, Microsoft Canada1 Microsoft attention spans, Spring 2015 | @msadvertisingca #msftattnspansForewordThink digital is killing attention spans? Think more and more facets of Canadians lives go digital, we felt it was important to understand what impact today s digital lifestyles are having on consumers and their attention , and what that means for marketers. Hence, this research was born. I can honestly say this study proves you don t always get what you is no surprise that increased media consumption and digital lifestyles reduce the ability for consumers to focus for extended periods of time.
an impact on attention and broader cognitive functioning. Respondents were divided into three equal sized groups based on performance –low, medium, and high attention – each representing 1/3 of the sample. C X A F B K8 Is the letter a vowel or a consonant? K8 Is the number odd or even? 11 *See Appendix for additional methodological information
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