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MODELS OF COMMUNICATION - jacs...

ENG001 COMMUNICATION ARTS 1 MODELS OF COMMUNICATION Page 1 ARISTOTLE S MODEL OF COMMUNICATION : Aristotle, a great philosopher initiated the earliest mass COMMUNICATION model. He proposed the model before 300 and found the importance of audience role in the COMMUNICATION chain. This model is more focused on public speaking than interpersonal COMMUNICATION . Aristotle Model of COMMUNICATION is formed with 5 basic elements (i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect. Aristotle advises speakers to build speech for different audience on different time (occasion) and for different effects. Speaker plays an important role in Public speaking.

message is through various channels. And also this communication model is similar to Aristotle’s communication model. In this model, the communication component who refers the research area called “Control Analysis”, Says what is refers to “Content Analysis”, In which channel is refers to “Media Analysis”,

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