Transcription of MODULE 12 Trademark Licensing
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MODULE 12 Trademark Licensing
MODULE12 Trademark Licensing ` MODULE 12. Trademark LicensingOUTLINELEARNING POINT 1: Exploiting a trademark1. Definition of Trademark licensing2. Different ways of Licensing trademarks3. Business benefit of Trademark licenseLEARNING POINT 2: Preparing to license1. Knowledge of the licensor by the licensee2. Knowledge of the licensee by the licensor3. Issues of interest to both partiesLEARNING POINT 3: A Trademark Licensing agreement1. Preliminary clauses2. Extent of rights (the grant clause)3. Commercial and financial considerations4. Responsibilities of the partiesLEARNING POINT 4: Managing a Trademark Licensing agreement1.
2. You will learn why trademark licensing makes business sense to both the licensor and the licensee. 3. You will be able to negotiate a trademark licensing deal and prepare a simple trademark license agreement. 4. You will be able to manage a trademark licensing agreement and learn how to
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