Transcription of MODULE 12 Trademark Licensing - WIPO
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MODULE 12 Trademark Licensing - WIPO
MODULE12 Trademark Licensing ` MODULE 12. Trademark LicensingOUTLINELEARNING POINT 1: Exploiting a trademark1. Definition of Trademark licensing2. Different ways of Licensing trademarks3. Business benefit of Trademark licenseLEARNING POINT 2: Preparing to license1. Knowledge of the licensor by the licensee2. Knowledge of the licensee by the licensor3. Issues of interest to both partiesLEARNING POINT 3: A Trademark Licensing agreement1. Preliminary clauses2. Extent of rights (the grant clause)3. Commercial and financial considerations4. Responsibilities of the partiesLEARNING POINT 4: Managing a Trademark Licensing agreement1. Reporting and auditing2. Termination issuesLEARNING OBJECTIVES1. You will understand what is Trademark You will learn why Trademark Licensing makes business sense to both the licensor and the You will be able to negotiate a Trademark Licensing deal and prepare a simple Trademark license You will be able to manage a Trademark Licensing agreement and learn how to deal with common types of problems that may arise while managing it.
(4) New channels of distribution or segmenting the market Through licensing of marks a company may enter a new channel of distribution that it had hitherto not used or enter new markets in the same geographical area (for example, the youth market, the urban, the elderly or wherever else) so that the mark could have a new or different appeal.
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