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MODULE 12 Trademark Licensing - WIPO

MODULE12 Trademark Licensing ` MODULE 12. Trademark LicensingOUTLINELEARNING POINT 1: Exploiting a trademark1. Definition of Trademark licensing2. Different ways of Licensing trademarks3. Business benefit of Trademark licenseLEARNING POINT 2: Preparing to license1. Knowledge of the licensor by the licensee2. Knowledge of the licensee by the licensor3. Issues of interest to both partiesLEARNING POINT 3: A Trademark Licensing agreement1. Preliminary clauses2. Extent of rights (the grant clause)3. Commercial and financial considerations4. Responsibilities of the partiesLEARNING POINT 4: Managing a Trademark Licensing agreement1.

c. Specify Licensor Trademark Licensing Policy Does the licensor have a trademark licensing policy? - Does it have a manual in this regard? - Are there criteria set up for dealing with infringers of the trademark rights being granted?

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