Transcription of MOTIVATIONS TO TWEET: A USES AND GRATIFICATIONS ...
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MOTIVATIONS TO TWEET: A USES AND GRATIFICATIONS ...
MOTIVATIONS TO TWEET: A uses AND GRATIFICATIONS PERSPECTIVE. OF TWITTER USE DURING A NATURAL DISASTER. by ELIZABETH MARIE MAXWELL. J. SUZANNE HORSLEY, COMMITTEE CHAIR. WILLIAM J. GONZENBACH. ROSANNA E. GUADAGNO. A THESIS. Submitted in partial fulfillment of the requirements for the degree of Master of Arts in the Department of Advertising and Public Relations in the Graduate School of The University of Alabama TUSCALOOSA, ALABAMA. 2012. Copyright Elizabeth Marie Maxwell 2012. ALL RIGHTS RESERVED. ABSTRACT. On April 27, 2011, Tuscaloosa, Alabama, was struck by an EF-4 tornado. This research investigates how students at The University of Alabama used Twitter during the warning, impact and recovery stages of the disaster.
The uses and gratifications theory developed by Elihu Katz provides the foundation for the thesis research. This theory focuses on the actions of the audience in regards to its media use (Severin & Tankard, 2001). During a disaster, the actions of the public shape the resolution to
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