Transcription of MSL Outlook - veeva.com
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A V E EAVA. V EWHI. E VAT ERE. PAPO. PERT. R. MSL Outlook : What is the Future of Field Medical Affairs? V E E VA . C O M. A V E E VA WHI T E PA P E R. 2. Evolution of the MSL: New Skillsets and 2. Technology, Communication, and 4. Cross-functional Collaboration: Bridging the Gap Between Sales, Medical, and R& 5. Capturing Insights for Data-driven 6. Engagement 7. 8. V E E VA . C O M 1. A V E E VA WHI T E PA P E R. Introduction MSL Forum Participants By 2025, 75% of the global workforce will be comprised of millennials and in life sciences, the tipping point has already More than half of physicians Sanofi today are digital natives. 2 These healthcare providers (HCPs) have a new Outlook and worldview when it comes to treating patients: increasingly, they get AstraZeneca their information in new ways, and only a third of HCPs consider pharmaceutical Astellas companies to be a trusted source of The great exception to this is medical affairs, the bridge between the pharmaceutical industry and healthcare.
A VEEVA HITE PAPER VEEVA.COM A VEEVA REPORT MSL Outlook: What is the Future of Field Medical Affairs?
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