Transcription of Netflix Case Study: David Becomes Goliath
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Netflix case p. 1 Netflix case study : David Becomes Goliath a case provided free to faculty & students for non-commercial use Copyright 1997-2008, John M. Gallaugher, for more info see: Last modified: Sept. 13, 2008 Note: this is an earlier version of the chapter. All chapters updated after July 2009 are now hosted (and still free) at For details see the Courseware section of INTRODUCTION Entrepreneurs are supposed to want to go public. When a firm sells stock for the first time, the company gains a ton of cash to fuel expansion and its founders get rich. Going public is the dream in the back of the mind of every tech entrepreneur.
Netflix Case www.gallaugher.com p. 1 Netflix Case Study: David Becomes Goliath a gallaugher.com case provided free to faculty & students for non-commercial use
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