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Netflix Strategic Analysis
XMBA 2013 Netflix Strategic Analysis Global Strategic Thinking Joey M. Reed, XMBA 2013 4/17/2013 Page | 1 EXECUTIVE SUMMARY In 1999, Reed Hastings launched an online movie rental service called, Netflix . The company started as an online subscription business that allowed consumers to rent movies and television shows. This service allowed for fast access to movies and television shows and challenged to norm of watching television via networks and DVD rentals. Netflix s core business model is subscriptions. Consumers are allowed to rent or stream video entertainment by subscribing with Netflix for a monthly subscription rate. The rental model provided fast distribution of DVD rentals delivered to the person s home faster and less expensive than competitors. The rentals did not have a return policy that dictated when the consumer has to return the DVD.
Total Return on Assets 10% 7% 17% 18% 8% Return on Stockholder Equity 19% 16% 58% 55% 35% Earnings per Share 79% 99% 205% 306% 428% : Liquidity Ratios : Current Ratio 1.8 2.1 1.8 1.6 1.5 ... It’s strategic market reached a broader cross section of the market with 3 defined customer segments and two
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