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Normative and Informational Influence When Decision …

Normative and Informational InfluenceWhen Decision -Making in GroupsHolly Bergen, Michael Dowd, Lidia MonjarasPSYC 166 Fall, 2012 Agenda Definitions and Concepts Background Hypothesis Operational Definitions in Methodology Methods Results Discussion References Conformity is a change in behavior or belief as the result of real or imagined group pressure (Myers, 2009) Fusion of identity is when a person becomes fused within a group, their personal and social identities become functionally equivalent (Swann, , 2009).

Normative and Informational Influence in naturalistic, observational setting without pressure of others to answer questions correctly. Hypothesis When a subjects arises as a “leader” of a group, the remaining members of the group will conform to the ... Group sizes in data were

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