Transcription of ONLINE MARKETING AND CONSUMER PURCHASE …
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ONLINE MARKETING AND CONSUMER PURCHASE …
British Journal of MARKETING Studies , , , September 2015. ___Published by European Centre for Research Training and Development UK ( ). ONLINE MARKETING AND CONSUMER PURCHASE BEHAVIOUR: A STUDY. OF NIGERIAN FIRMS. Jenyo Gabriel K. (PHD). Associate Professor Department of Business Administration Adeleke University, Ede, Nigeria Soyoye Kolapo M. Lecturer of MARKETING , Department of Business Administration Adeleke University, Ede, Nigeria ABSTRACT: Businesses are spending more on and partaking in ONLINE MARKETING than ever before, the world over. Understanding the CONSUMER behavioural factors that influence e- MARKETING effectiveness is crucial.
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