Transcription of Online Shopping Behavior - DiVA portal
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Online Shopping Behavior - DiVA portal
Campus Gotland Online Shopping Behavior Author: Hashim Shahzad Subject: Master Thesis Business Administration Program: Master of International Management Semester: Spring 2015 Supervisors: Fredrik Sj strand & Jenny Helin ACKNOWLEDGEMENT I would like to thank many people that have contributed this research. Without them, it would not have been possible to achieve this research project. First of all, I would like to thank my supervisor Fredrik Sj strand & Jenny Helin for guiding me through my research project. They provided me valuable suggestions and feedbacks. Then, I would like to express my gratitude to my fellow students and especially (Dominique Kuehn) for their valuable feedbacks during seminar sessions. Most of all, I would like to thank my family and friends for their unconditional support and understanding during the research process.
trust over the security of e-retailer. Lee & Turban (2001) argued that trust is an important factor to influence consumer’s intention to shop online. Srinivasan (2004) cited that the success of ecommerce is based on two factors: trust and security. Furthermore, he mentioned that earning
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