Transcription of Organizational structures to support innovation: …
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Organizational structures to support innovation : how do companiesdecide?IntroductionThis paper will attempt to discuss how companies seeking to increasetheir innovative capacity should make decisions regarding innovation -relatedstructures. In order to do so, relevant literature was reviewed and anexploratory study of a Brazilian petrochemicals company that recentlyreorganized its research and development structure , seeking to increase theircompetitiveness in product innovation was , whether related to products, process, organizationalmethods, or marketing, is a complex, multidisciplinary activity that involvesseveral areas of a single firm (such as Marketing, R&D, Manufacturing,Financial, etc.)
Organizational structures to support innovation: how do companies decide? Introduction This paper will attempt to discuss how companies seeking to increase
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