Transcription of Outlook 2022: The US Digital Advertising Ecosystem
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Outlook 2022: The US Digital Advertising Ecosystem
Outlook 2022: The US Digital Advertising EcosystemOctober 2021 Industry leader insights to guide business planningTable of contentsMethodology and approach 3 Outlook 2022: Executive overview 4 Key insights at a glance 6 Insight 1: Consumer expectations 7 Insight 2: Regulatory reforms 13 Insight 3: Talent & DEI challenges 17M&A Spotlight 23 Appendix 24 Key changes since the March 2021 Outlook 25 Teams and working committees to help 27 Thank you to our sponsors 28 Let s connect 29 2 IAB and PwC Outlook 2022: The US Digital Advertising EcosystemMethodology and approachThis report follows a consistent methodology and approach to the first Outlook report (published March 2021) to provide a current, fresh perspective based on new information, trends and opinions by industry leaders across the Advertising Ecosystem . Key changes from the March 2021 report are summarized on page report was commissioned by the IAB and conducted by PwC.
Non-inclusive creative content can risk brand perception and potentially offend the very consumers you’re trying to engage. What may be worse: creative content that is inauthentic in its DEI messaging. One-size-fits-all metrics that evaluate ad formats with the same barometer (including the same metrics for linear, digital, short-form, long-form,
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