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PACKAGING OF READY-TO-EAT/READY-TO- COOK FOOD

151 PACKAGING OF READY-TO-EAT/READY-TO- COOK FOODC onvenience food is a concept that is prevalent in the developed world since long, while itsinception into the Indian market has been recent. With the changing socio-economic patternof life and the increasing number of working couples, the concept is fast becoming popular inIndian market. This type of food is becoming popular because it saves time and labour. Thisfood has extended shelf-life and is available off the market food products sector has been slow in penetrating the large potentialpresented by Indian 250 million strong middle class. But due to growing urbanisation andchanging food habits, the demand has been rising at a good pace and there is enough latentmarket potential waiting to be exploited through developmental convenience food could be basically classified into two categories: Shelf stable convenience food Frozen convenience foodShel

packaging materials such as cans and aluminium foil offer best protection from light. Metallised polyester and pigmented plastics are found quite satisfactory. Light could cause

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