Transcription of Part One - Cengage Learning
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Part One - Cengage Learning
1. part One Chapter 1. Strategic Management and Strategic Competitiveness Chapter 2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis Chapter 3. The Internal Environment: Resources, Capabilities, and Core Competencies PO/PT. Strategic Management Inputs Strategic Management and Strategic Competitiveness 1. Chapter One Knowledge Objectives Studying this chapter should provide you with the strategic management knowledge needed to: 1. Define strategic competitiveness, competitive advantage, and above-average returns. 2. Describe the 21st-century competitive landscape and explain how globalization and technological changes shape it.
1 Part One Chapter 1 Strategic Management and Strategic Competitiveness Chapter 2 The External Environment: Opportunities,Threats, Industry Competition, and Competitor Analysis
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