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Partial Least Squares Structural Equation Modeling (PLS ...

Marketing Bulletin, 2013, 24, Technical Note 1 Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS Ken Kwong-Kay Wong SmartPLS is one of the prominent software applications for Partial Least Squares Structural Equation Modeling (PLS-SEM). It was developed by Ringle, Wende & Will (2005). The software has gained popularity since its launch in 2005 not only because it is freely available to academics and researchers, but also because it has a friendly user interface and advanced reporting features. Although an extensive number of journal articles have been published on the topic of PLS Modeling , the amount of instructional materials available for this software is limited.

Structural Equation Modeling (SEM) is a second-generation multivariate data analysis ... Predictive accuracy is paramount. 4. Correct model specification cannot be ensured. It is important to note that -SEM is not PLS appropriate for all kinds of statistical analysis.

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