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Patagonia: A Sustainable Outlook on Business

Daniels Fund Ethics Initiative University of New Mexico This material was developed by Sarah Suazo, Justin Baca, and Jennifer Sawayda under the direction of Ferrell and Linda Ferrell. It is provided for the Daniels Fund Ethics Initiative at the University of New Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or placing it on the Internet. Please call Ferrell at 505-277-3468 for more information. (2012) patagonia : A Sustainable Outlook on Business INT ROD UC T ION How can businesses make a difference in a world of decreasing resources?

3 PATA ON A’S PURPOS AND CORE VALUES When Patagonia was first developed, Yvon and Malinda agreed that the company would produce only products of the highest quality and manufactured in the most responsible way.

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