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Patagonia: A Sustainable Outlook on Business

Daniels Fund Ethics Initiative University of New Mexico This material was developed by Sarah Suazo, Justin Baca, and Jennifer Sawayda under the direction of Ferrell and Linda Ferrell. It is provided for the Daniels Fund Ethics Initiative at the University of New Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or placing it on the Internet.

business has created a revolution in business thinking about the role of corporate social responsibility. The company has become a successful and sustainable privately held organization since its beginnings in 1972. It has been able to maintain average growth rates of 3-8% annually and has annual sales of approximately $540 million.

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