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Peer Reviewed Title: An Introduction To Green Marketing ...
Peer Reviewed Title: An Introduction To Green Marketing Journal Issue: Electronic Green Journal, 1(2). Author: Polonsky, Michael Jay, University of Newcastle Publication Date: 1994. Publication Info: Electronic Green Journal, UCLA Library, UC Los Angeles Permalink: Abstract: The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses. eScholarship provides open access, scholarly publishing services to the University of California and delivers a dynamic research platform to scholars worldwide. Polonsky: An Introduction To Green Marketing An Introduction To Green Marketing Michael Jay Polonsky Department of Management, University of Newcastle, Newcastle NSW 2308, Australia. TEL: 61(49)216-911. Fax:61(49)216-911.
An Introduction To Green Marketing Michael Jay Polonsky <mgmjp@cc.newcastle.edu.au> Department of Management, University of Newcastle, Newcastle NSW 2308, Australia.
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