Transcription of PERCEIVED VALUE, SERVICE QUALITY, …
{{id}} {{{paragraph}}}
Example: tourism industry
PERCEIVED VALUE, SERVICE QUALITY, …
Serbian Serbian Journal of Management 7 (1) (2012) 25 - 36 Journal of Management PERCEIVED value , SERVICE quality , CORPORATE. IMAGE AND customer LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN. Muhammad Ishtiaq Ishaqa*. aScholar of MBA (Honors), Department of Management Sciences, Global Institute Lahore (Pakistan). (Received 12 June 2011; accepted 28 October 2011). Abstract Today's economy is becoming extremely SERVICE -oriented, changing the paradigm of marketing research towards services (Carrillat, Jaramillo, & Mulki 2007). Corporate image, PERCEIVED value and SERVICE quality have got paramount significance among researchers interested in customer retention strategies. In view of that, this study aimed to determine the antecedents of customer loyalty in telecommunication sector of Pakistan. Data were collected from mobile phones users through questionnaire-based survey and stepwise regression was applied to test the study hypotheses.
model. These findings were found to be consistent with the research hypotheses that customer perceived value and service quality are positively related to customer loyalty.
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Of Service Quality on Customer Satisfaction, The Relationship between Service Quality, Customer, Relative Importance of Service Quality, Relationship between Service Quality and, Relationship between Service Quality and Customer, Comparative Study of Customer Perception, Comparative Study of Customer Perception toward, Service Quality, Customer Perceived, Measuring Customer Satisfaction with Service, FACTORS AFFECTING THE CUSTOMER, Factors affecting the customer satisfaction in