Transcription of PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE …
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PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE …
Serbian Serbian Journal of Management 7 (1) (2012) 25 - 36 Journal of Management PERCEIVED value , SERVICE quality , CORPORATE . IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN. Muhammad Ishtiaq Ishaqa*. aScholar of MBA (Honors), Department of Management Sciences, Global Institute Lahore (Pakistan). (Received 12 June 2011; accepted 28 October 2011). Abstract Today's economy is becoming extremely SERVICE -oriented, changing the paradigm of marketing research towards services (Carrillat, Jaramillo, & Mulki 2007). CORPORATE IMAGE , PERCEIVED value and SERVICE quality have got paramount significance among researchers interested in customer retention strategies.
model. These findings were found to be consistent with the research hypotheses that customer perceived value and service quality are positively related to customer loyalty.
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