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PERSUASION - The Curriculum Project

PERSUASIONThe Skills you Need to Write Convincing Essays, Articles and ReportsAn Intermediate Level Language Learning ResourcePageChapterLanguage Structures and FunctionsSkillsTasks for Assessment11. What is PERSUASION ?defining persuasionidentifying texts that persuade; rank ordering; listing22. Thesis and Argumentstatement sentence typeswriting and evaluating precise thesis statements2 C: Writing a Thesis Sentence43. Grammar Review 1: Modal Verbsmodal verbs of probability and obligation; commands, suggestion and advicesuggesting, advising and commanding; identifying inferential meaning3 E: Changes for the World74. Audience: Who do we Want to Persuade?pronouns; purpose and context of textsidentifying audience; identifying the writer s point of view105. The Three Appeals to the Audience: Techniques of Persuasionpersuading; writing notes for a speech5 D: University Application126. The First Appeal to the Audience: Logicmaking specific and general statementsidentifying subjective and objective statements; specifying; researching167.

2 We use persuasion for different purposes in our everyday lives to: 1. give an opinion about something 2. show the positive or negative aspects of an idea 3. try to change someone’s ideas or behaviour Persuasion can be: spoken written visual multi-modal speech lecture essay

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