Transcription of Pharmaceutical Competitive Intelligence
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Pharmaceutical Competitive Intelligence
Reprinted from Volume 6, Number 9 (Oct 2007). Published by VirSci Corporation PO Box 760, Newtown, PA 18940 y 215-504-4164. Conference Highlight Reprint # 69-04. Pharmaceutical Competitive Intelligence Forewarned is Forearmed By Neil H. Gray The phrase Competitive Intelligence (CI) may conjure images of dumpster dives, covert ops, and general sneaking around, poking into the business of other businesses. Or, you may look at audience profiles, focus groups, campaign metrics and competitor landscape analyses, and figure that's all the CI you need.
Pharma Marketing News Reprint #69-04 p. 4 War Games One of the more popular and pervasive strategic planning activities within the CI community is war
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