Transcription of Pharmaceutical Marketing a Guide - Mediatoolkit
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Pharmaceutical Marketing a Guide - Mediatoolkit
Pharmaceutical Marketing - a Guide -Brought to you by MediatoolkitTable of contentsChapter 01 Chapter 02 Chapter 03 Chapter 04 Introduction to pharma marketingThe importance of pharma marketingNavigating the challenges of pharma Marketing Pharma marketer job position: requirements Pharma Marketing strategy & useful tools Chapter 05 Introduction to pharma marketing1 The global Pharmaceutical market is expected to exceed $ trillion in years to come with a 5% growth rate. When it comes to Marketing , many companies are spending twice as much money on Marketing than they do on research and development. Marketing enables pharma companies to identify, anticipate and provide solutions for customer requirements. Pharma marketers have two main audiences - patients and medical professionals. According to Health Action International s Guide , Pharmaceutical companies use a multi-channel approach to ensure the same message about products is received from different information sources.
Collecting/managing very high volumes of data quickly Developing patient insight from existing data sources (CRM, medical databases, etc.) and integrating into marketing programs Collecting/managing very high volumes of data securely Developing policies in line with privacy regulation for gathering, permissioning and using it correctly 23% 43% ...
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