Transcription of PhD-Thesis AN EXPLORATION OF THE BUSINESS MODEL …
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PhD-Thesis AN EXPLORATION OF THE BUSINESS MODEL …
PhD-Thesis AN EXPLORATION OF THE BUSINESS MODEL CONCEPT S MEANING AND USAGE IN SWITZERLAND: TOWARDS AN APPLICATION FRAMEWORK Oliver Stalder First supervisor: Prof Gerald Watts Second supervisor: Dr Robin Bell A thesis submitted to The University of Gloucestershire in accordance with the requirements of the degree of Doctor of Philosophy (PhD) in BUSINESS and Management in the Faculty of BUSINESS , Education & professional Studies December 2018 2 / 549 ABSTRACT Although considered a popular and useful tool to support the creation of new enterprises and to develop existing businesses, the BUSINESS MODEL concept is used so widely and loosely that it may have no clear meaning in practice. A thorough literature review showed that the concept is often discussed theoretically and conceptually but there was a distinct lack of empirical studies of its conceptualisation and application.
in the Faculty of Business, Education & Professional Studies December 2018 . 2 / 549 ... few SME owner-managers applied the concept in any way and some were unaware of it. ... Christoph Dummermuth, Patrick Stalder and Heiner Kaufmann for the inspiring
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