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PRACTICAL MARKETING PLAN FOR A HAIR BEAUTY …

PRACTICAL MARKETING plan FOR A HAIR BEAUTY BUSINESS Case: STUDIO-K Hair Salon in Vietnam LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Bachelor s thesis Autumn 2014 Vuong, Ha Phuong Lahti University of Applied Sciences Degree Programme in International Business VUONG, HA PHUONG PRACTICAL MARKETING plan for a hair BEAUTY business Case: Studio-K hair salon in Vietnam Bachelor s Thesis in International Business 81 pages, 2 pages of appendices Autumn 2014 ABSTRACT BEAUTY has been seen as a significant element in life among other ultimate values like goodness, truth, and justice. Hence it is a universal desire of people to take good care of their BEAUTY and appearance in any occasion. Consequently, it creates huge opportunities for entrepreneurs within the BEAUTY industry all over the world.

2.2 Designing a customer-driven marketing strategy 18 2.2.1 Customer segmentation 18 2.2.2 Market positioning 19 2.3 The marketing plan 21 2.4 Marketing mix 22 2.4.1 Product 24 2.4.2 Price 25 2.4.3 Place 26 2.4.4 Promotion 27 2.5 Marketing …

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