Transcription of Principles of MARKETING
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Principles of MARKETING
Principles of MARKETING . 1 11/13/19 8:42 PM. 2 11/13/19 8:42 PM. Principles of MARKETING . 18e Philip Kotler Northwestern University Gary Armstrong University of North Carolina 3 11/13/19 8:42 PM. Please contact with any queries on this content Copyright 2021, 2018, 2016 by Pearson Education, Inc. or its affiliates, 221 River Street, Hoboken, NJ 07030. All Rights Reserved. Manufactured in the United States of America. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions department, please visit Acknowledgments of third-party content appear on the appropriate page within the text.
Principles of MARKETING 18e Philip Kotler Northwestern University Gary Armstrong University of North Carolina A01_KOTL6590_18_SE_FM.indd 3 11/13/19 8:42 PM
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