Transcription of Processes Organizational Culture, Chapter 14 Creativity ...
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Processes Organizational Culture, Chapter 14 Creativity ...
Chapter 14 PART 6:OrganizationalProcessesOrganizationalC ulture, Creativity , andInnovationChapter OutlineThe Basic Nature of Organizational CultureForms of Organizational CultureCreating and Transmitting Organizational CultureWhy and How Does Organizational culture Change? Creativity in Individuals and TeamsPromoting Creativity in OrganizationsThe Process of InnovationSpecial SectionsMaking Sense Out of Common SenseBeyond the CheerleadingIn a Diverse WorldWhere in the World Is Entrepreneurial Creativity Promoted?How to Do ItHow to Inspire 2/3/07 2:49 PM Page 542 After reading this Chapter you should be able to:Define Organizational culture and identify its core characteristics and the various func-tions it serves in the four major forms of Organizational culture specified by the competingvalues the factors responsible for creating and transmitting Organizational cultureand for getting it to Creativity and describe the basic components of individual and team various approaches to promoting Creativity in the basic forms and targets of innovation and the stages of the CaseApple: Innovative to the CoreIn the aftermath of the dot-com bust of the late 1990s, most high-tech companies slashedtheir research and development budgets, but not Apple Computer.
544 PART 6 • ORGANIZATIONAL PROCESSES T here can be no doubt that Apple’s software and hardware engineers bring a wealth of creativity and talent to their jobs. At the same time, it is not only their individual cre-
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