Transcription of Product Development for Microfinance - CGAP
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Product Development for Microfinance - CGAP
Product Development . FOR. Microfinance INSTITUTIONS. 2009 Consultative Group to Assist the Poor/The World Bank. All rights reserved. Consultative Group to Assist the Poor 1818 H Street, Washington, DC 20433. Internet: Email: Telephone: + Table of Contents Overview of the Course ..vii References for the Course ..ix Course Materials Session 1: Welcome and Introduction ..PD-1. Session 2: What is Product Development ?..PD-27. Session 3: Product Development An Overview ..PD-43. Session 4: Market Research ..PD-69. Session 5: Product Concept and Design.
iv Acknowledgments CGAP would like to thank those who were instrumental in the development and design of the Product Development for Microfinance course: Janis Sabetta, Brigit Helms, Monica Brand, Kim Craig,
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