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Promoting Health - Sample Chapter - Elsevier.com

17 Chapter 2 What is Health promotion? Chapter ContentsDefining Health promotion 17 Health gain, Health improvement and Health development 18 Health education, Health promotion and social marketing 18 Multidisciplinary public Health 19 Involvement in public Health 20 The scope of Health promotion 20A framework for Health promotion activities 24 Broad areas of competencies important to Health promotion practice 25 Occupational standards in Health promotion 26summaryThis Chapter starts with a discussion of the definitions of Health promotion.

20 Promoting Health: A Practical Guide involvement in publiC health See also Chapter 1, section on national initiatives, for more about this report. There are three levels of involvement in public health (DoH 2001): 1. Teachers, social workers, voluntary sector staff and health workers all have a role in health improvement.

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