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Promoting participation in physical activity using …
Copyright The British Psychological SocietyReproduction in any form (including the internet) is prohibited without prior permission from the SocietyPromoting participation in physical activity usingframed messages: An application of prospecttheoryAmy E. Latimer1*, Tara A. Rench1, Susan E. Rivers1,Nicole A. Katulak1, Stephanie A. Materese2, Lisa Cadmus1,2,Althea Hicks3, Julie Keany Hodorowski3and Peter Salovey11 Department of Psychology, Yale University, New Haven, USA2 Department of Epidemiology and Public Health, Yale University, New Haven, USA3 National Cancer Institute s Cancer Information Service, Memorial Sloan-KetteringCancer Center, New York, designed to motivate participation in physical activity usuallyemphasize the benefits of physical activity (gain-framed) as well as the costs of inactivity(loss-framed). The framing implications of prospect theory suggest that the effectivenessof these messages could be enhanced by providing gain-framed information only.
Copyright © The British Psychological Society Reproduction in any form (including the internet) is prohibited without prior permission from the Society
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