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Public Relations: Strategies and Tactics

Public relations : Strategies and Tactics {MITCHELL HOBBS AND ALANA MANN} Mr X thought coal is amazing Mr X was an active member of his community. He had realised many years ago that being a valued member of a community was the secret to a happy life. As such, during the summer Mr X would volunteer to run the canteen at his local cricket club; while in the winter he performed a similar service for his daughter s netball team. His community service extended beyond sporting clubs; Mr X also volunteered as a weekend tour guide at a local museum, and he occasionally assisted with the bookkeeping at his local Surf Life Saving Club. But recently, Mr X had begun to notice an interesting connection between many of the clubs, sports teams, and community facilities present in his city: all seemed to have a connection with one of the three major mining companies that operated in the region.

developed and taught the ‘art of rhetoric ’. According to the great philosopher Aristotle, rhetoric was an important dimension of public life and Athenian democracy as it allowed assemblies of citizens to debate and then decide what was in their best interests (Stockwell, 2007: 140).

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  Strategies, Public, Tactics, Relations, Rhetoric, Public relations, Strategies and tactics

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