Transcription of Public Relations Theory and Processes - …
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Public Relations Theory and Processes - …
UNIVERSITY ACADEMIC THESIS Public Relations Theory AND Processes ASSIGNMENT: CASE STUDY Topic 2: Read the case study entitled Breaking in an Employer (Center and Jackson 2002) and respond to the case appropriately Name: Edmond Ng Date: 4 May 2003 Public Relations Theories and Processes - Assignment: Case Study - 1 - CCoonntteennttss EXECUTIVE SUMMARY VISION AND MISSION Our Vision 4 Our Mission 4 BACKGROUND SITUATION ANALYSIS Strengths and Opportunities Workplace and Facilities 5 People 5 Organisation 5 Weaknesses and Threats Communication 6 Training 6 Organisation 6 Media Relations 6 Community Relations 7 Unions 7 STRATEGY AND PLANNING PROJECT ONE: INTERNAL PUBLICS Background / Problems Communication 8 Training 8 Organisation 8 Objectives Publics Management 9 Employees 9 Drivers and Kitchen Help 10 Strategies Main Message 10 Purpose 10 Tactics 3 3 3 4 4 4 4 5 7 8 8 9 9 10 10 Public Relations Theories and Processes - Assignment: Case Study - 2 - Communication 10 Training 11 Organisation 11 Implementing and Scheduling Evaluation Budget PROJECT TWO: EXTERNAL PUBLICS Background / Problems Media Relations 13 Community Relations 13 Unions 13 Objectives Publics Media 14 Community 14 Unions 15 Strategies Main Message 15 Purpose 15 Tactics Media 16 Community 16 Unions 17 I
UNIVERSITY ACADEMIC THESIS PUBLIC RELATIONS THEORY AND PROCESSES ASSIGNMENT: CASE STUDY Topic 2: Read the case study entitled “Breaking in …
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