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Qualitative and Quantitative Research on Standardized ...

Qualitative and Quantitative Research on Standardized Cigarette Design Elements and Cigarette Packages Final Report Contract number: HT372-163372/001/CY Original contract date: 2016-09-14 POR Registration Number: POR 041-16 Prepared for: Health Canada Prepared by: Environics Research Group March 22, 2017 PA 9119 Ce rapport est aussi disponible en fran ais sur demande For more information on this report: Qualitative and Quantitative Research on Cigarette Design Elements and Cigarette Packages Table of Contents Executive summary .. i Background and objectives .. i Methodology .. i Key findings Qualitative phase 1 .. iv Key findings Qualitative phase 2.

colour and branding elements) and cigarette packages (e.g. colour and branding elements), as well as determine if certain aspects are associated with perceptions of decreased harm or increased attractiveness. Doing so will ... resemble as close as possible to authentic cigarettes and cigarette packages. Key findings ...

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