Qualitative data analysis: a practical example

Qualitative data analysis : a practical exampleHelen Noble,1 Joanna Smith2 The aim of this paper is to equip readers with an under-standing of the principles of Qualitative data analysisand offer a practical example of how analysis might beundertaken in an interview-based is Qualitative data analysis ? Qualitative research is a generic term that refers to agroup of methods, and ways of collecting and analysingdata that are interpretative or explanatory in nature andfocus on meaning. data collection is undertaken in thenatural setting, such as a clinic, hospital or a partici-pant s home because Qualitative methods seek todescribe, explore and understand phenomena from theperspective of the individual or group. Reality is cocon-structed by the research participants and the researcher,with the depth of data collected more important thanrecruiting large samples. The individual interviewmethod is the most widely used method of data collec-tion in Qualitative research and a range of data can becollected includingfield notes, audio and video record-ings, images or documents.

data and analysis is time consuming and complex. High-quality data analysis requires a researcher with expertise, vision and veracity. Competing interests None. References 1. Lee B A real life guide to accounting research: a behind the scenes view of using qualitative research methods. Amsterdam: Elsevier, 2004. 2.

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