Transcription of Qualitative Methods and Data Analysis - SAGE Publications Ltd
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Qualitative Methods and Data Analysis - SAGE Publications Ltd
Qualitative Methods and data AnalysisCHAPTER 8In this chapter, you will learn from a variety of examples that some of our greatest insights into social processes can result from what appear to be very ordinary activities: observing, participating, and you will also learn that Qualitative research is much more than just doing what comes natu-rally in social situations. Qualitative researchers must keenly observe respondents, sensitively plan their participation, systematically take notes, and strategically question respondents. They must also prepare to spend more time and invest more of their whole selves than often occurs with experiments or surveys. Moreover, if we are to have any confidence in the validity of a Qualitative study s conclusions, each element of its design must be reviewed as carefully as the elements of an experiment or What Do We Mean by Qualitative Methods ?
Collection primarily of qualitative rather than quantitative data. Any research design may collect both qualitative and quantitative data, but qualitative methods emphasize observations about natural behavior and artifacts that capture social life as it is experienced by the participants rather than in categories predetermined by the researcher.
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