Transcription of Qualitative Research
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Qualitative Research
18 The Qualitative Research methods introduced in this book are often employed to answer the whys and hows of human behavior, opinion, and experience information that is difficult to obtain through more quantitatively-oriented methods of data collection. Researchers and practitioners in fields as diverse as anthropology, education, nursing, psychology, sociology, and marketing regularly use Qualitative methods to address questions about people s ways of organizing, relating to, and interacting with the world. Despite the interdisciplinary recognition of the value of Qualitative Research (or perhaps because of it), Qualitative Research is not a unified field of theory and practice. On the contrary, a plethora of viewpoints, some-times diametrically opposed to one another, exist on the subject.
[Qualitative research is] research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a …
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