Transcription of Qualitative Research: A Grounded Theory Example and ...
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Journal of Agribusiness 23,1 (Spring 2005):75S91 2005 Agricultural Economics Association of GeorgiaQualitative Research: A Grounded TheoryExample and Evaluation CriteriaVera BitschThe Qualitative research paradigm, although occasionally applied, is not widelydiscussed in agribusiness and agricultural economics literature. The primary goalsof this paper are (a) to present insights into Qualitative research approaches andprocesses by outlining Grounded Theory as an Example of a systematic and rigorousqualitative approach, and (b) to discuss criteria for scientific rigor applicable toqualitative research. In addition, assessing Qualitative research is demonstrated byusing a published Words: management research, methodology, Qualitative research methods,reliability, validityEconometric modeling and other quantitative approaches have become the mainfocus of research and publications in agricultural economics.
The process of building grounded theory consists of different phases, which include deciding on a research problem, framing the research question, data collection, data coding and analysis, and theory development (figure 1). A grounded theory project typically does not begin with a theory from which hypotheses are deducted, but with
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