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Qualitative Research: A Grounded Theory Example and ...

Journal of Agribusiness 23,1 (Spring 2005):75S91 2005 Agricultural Economics Association of GeorgiaQualitative Research: A Grounded TheoryExample and Evaluation CriteriaVera BitschThe Qualitative research paradigm, although occasionally applied, is not widelydiscussed in agribusiness and agricultural economics literature. The primary goalsof this paper are (a) to present insights into Qualitative research approaches andprocesses by outlining Grounded Theory as an Example of a systematic and rigorousqualitative approach, and (b) to discuss criteria for scientific rigor applicable toqualitative research. In addition, assessing Qualitative research is demonstrated byusing a published Words: management research, methodology, Qualitative research methods,reliability, validityEconometric modeling and other quantitative approaches have become the mainfocus of research and publications in agricultural economics.

project, provides a framework for analyzing qualitative data, and helps in identifying areas and questions where qualitative approaches may add to the methodological toolkit and offer a useful perspective. Examples of applications of grounded theory in agriculture and organizational theory conclude this section.

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