Qualitative Research - SAGE Publications Inc

18 The Qualitative Research methods introduced in this book are often employed to answer the whys and hows of human behavior, opinion, and experience information that is difficult to obtain through more quantitatively-oriented methods of data collection. Researchers and practitioners in fields as diverse as anthropology, education, nursing, psychology, sociology, and marketing regularly use Qualitative methods to address questions about people s ways of organizing, relating to, and interacting with the world. Despite the interdisciplinary recognition of the value of Qualitative Research (or perhaps because of it), Qualitative Research is not a unified field of theory and practice.

positivism or post-positivism. We briefly touch upon a relatively new epistemological viewpoint that has emerged from theoretical physics—model-dependent realism— which, in our view, may provide a useful philosophical framework for qualitative research and the social and behavioral sciences in general. Interpretivism

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