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Quantitative vs. Qualitative - TAMUC

Focus groups Section 1 Sub-heading Slide # Introduction Literature Review: Why is it important? A Good Literature Review 3 4 5 Introduction 0 Two main traditions1 in research: Quantitative and Qualitative 0 Quantitative research = inferential research 0 Qualitative research = interpretive research 0 Both different in terms of goals, applications, sampling procedures, types of data, data analysis, etc. 0 Although different, they can be complementary of one another , in mixed methods2 Literature Review 0No matter the tradition you choose, you must critically review all scholarly literature relevant to your topic.

Introduction 0 Two main traditions 1 in research: Quantitative and Qualitative 0 Quantitative research = inferential research 0 Qualitative research = interpretive research 0 Both different in terms of goals, applications, sampling procedures, types of data, data analysis, etc. 0 Although different, they can be complementary of one another i.e., in mixed methods 2

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