Rediscovering Market Segmentation - ViewPoint

This article is made available to you with compliments of Daniel Yankelovich. Further posting, copying or distributing is copyright infringement. To order more copies go to Rediscovering Market Segmentation by Daniel Yankelovich and David Meer The psychographic profiling that passes for Market Segmentation these days is a mostly wasteful diversion from its original and true purpose discovering customers whose behavior can be changed or whose needs are not being met. Reprint R0602 GThis article is made available to you with compliments of Daniel Yankelovich. Further posting, copying or distributing is copyright infringement. To order more copies go to Rediscovering Market Segmentation by Daniel Yankelovich and David Meer harvard business review february 2006page 1 COPYRIGHT 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION.

This article is made available to you with compliments of Daniel Yankelovich. Further posting, copying or distributing is copyright infringement.

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  Market, Segmentation, Market segmentation

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