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RESEARCH FROM SEI INVESTMENTS - Cedrus

Goals-based Investing: Integrating Traditional and Behavioral Finance by Dan Nevins RESEARCH FROM SEI INVESTMENTS October 2003* *Also published in The Journal of Wealth Management, Volume 6, Number 4 (Spring 2004) SEI INVESTMENTS / Goals-based Investing: Integrating Traditional and Behavioral Finance / 2003 SEI INVESTMENTS Developments, Inc. 2 EXECUTIVE SUMMARY This article examines opportunities to improve wealth management for individual investors by combining traditional investment methodology based on modern portfolio theory with the observations of behavioral finance. Particular areas of focus include new frameworks for risk measurement and risk profiling, and methods for managing behavioral biases. Our key points include: In the area of risk measurement, we stress the importance of capturing investor goals and preferences and propose several measures that are consistent with this objective. Proposed risk measures differ from traditional measures in that they are based on events and do not require specification of a time interval.

Goals-based Investing: Integrating Traditional and Behavioral Finance by Dan Nevins RESEARCH FROM SEI INVESTMENTS October 2003* *Also published in The Journal of Wealth Management, Volume 6, Number 4 (Spring 2004)

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