Transcription of RESEARCH - LATINIA
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RESEARCH - LATINIA
RESEARCH The New Banking Consumer: 5 Core Segments and How to Reach ThemBASED ON INSIGHTS FROM BAI RESEARCH Study: The New Dynamics of Consumer Banking Relationships Inside: Consumer Segments: Key Differentiators Views on Primary Financial Institutions Industry Perspectives: Customer Service Service and Channel Usage by Segment Opportunities to Grow Share of Wallet Considerations and Take-Aways Business Transformation: Cognizant Case StudyS P O N S O R E D B Y Executive RESEARCH Report | MARCH 2012 TABLE OF CONTENTSEXECUTIVE SUMMARY ..03 FIVE CORE CONSUMER SEGMENTS ..04 SEGMENT PROFILE OVERVIEW ..05 INSIDE THE MINDS OF CONSUMERS: VIEWS ON FINANCIAL INSTITUTIONS ..06 CONSUMERS AND THEIR PRIMARY FINANCIAL INSTITUTIONS .. 07 SEGMENT VIEW: SATISFACTION AND CUSTOMER SERVICE RATINGS ..08 FOCUS ON: SERVICE AND CHANNEL USAGE BY SEGMENT .. 09 CAPITALIZING ON OPPORTUNITIES FOR SHARE OF WALLET GROWTH.
RESEARCH PAGE 3 Capturing Greater Share of Wallet: A New Approach to Segmentation ACTION POINT Emerging trends and evolving demographic segments can be used to drive revenue in your institution.
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