Transcription of RETAIL MANAGEMENT 14MBAMM302
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1 RETAIL MANAGEMENT MBA A LECTURE NOTES ON RETAILING MANAGEMENT DEPARTMENT OF MANAGEMENT STUDIES 2 RETAIL MANAGEMENT MBA UNIT-1 Introduction and Perspectives on Retailing - World of Retailing, RETAIL MANAGEMENT , introduction, meaning, characteristics, emergence of Organizations of retailing - Types of Retailers ( RETAIL Formats) - Multichannel Retailing Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in RETAIL - Problems of Indian Retailing - Current Scenario UNIT-2 Theories of Retailing Wheel of retailing, The RETAIL Accordion, Melting Pot Theory, Polarization theory Retailing strategy for Setting up RETAIL organization and planning: RETAIL Market Strategy - Financial Strategy - Site & Locations (Size and space allocation, location strategy, factors Affecting the location of RETAIL , RETAIL location Research and Techniques, Objectives of Good store Design.)
10. Conventional supermarket. Conventional supermarket is essentially large departmental stores that specialize in food. According to the food marketing institute, a conventional supermarket is a self service food store that generates an annual sales volume of $2 million or more. These stores generally
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