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Retail Management - Tutorialspoint

Retail Management i About the Tutorial Retail Management is an activity of selling products or services to their end-users. This tutorial introduces you to various concerns of Retail business such as Retail marketing , space Management , and Retail operations. It also introduces you to visual merchandising, Retail marketing mix, and e-tailing. Audience This tutorial is prepared keeping in mind the need of beginners who are keen to make a career in Retail marketing and Operations. For all other enthusiastic readers, this tutorial is a good learning material. Prerequisites We assume the reader has a basic knowledge of business administration and marketing concepts.

Retail Management 3 Retail in Marketing Channels With industrialization and globalization, the distance between the manufacturer and the consumer has increased. Many times a product is manufactured in one country and sold in another. The levels of intermediaries involved in the marketing channel depends upon

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