Transcription of Revenue Management - Hospa
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Revenue Management - Hospa
Revenue ManagementHOSPA - PRACTITIONER SERIES An introduction for practitioners Acknowledgements i 2013 Hospitality Professional Association This work is protected by copyright. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the copyright 978-0-9572005-3-1 Published by Wentworth Jones Limited Midland HousePoole RoadBournemouth BH2 5 QThis eBook has been prepared and produced by the Hospitality Professionals Association ( Hospa ) with the financial support of the Savoy Educational Trust. Additional support has been provided by Oxford Brookes University and the Higher Education Funding Council for Adams Cathy Burgess Judith KellyKate RinghamKate VariniEditor: Peter A Jones Editorial Assistant: Lucy VierbergenAimsiiAims of the BookThis book provides an introduction to the world of Revenue Management and how it can be used in the hospitality industry.
WHAT IS REVENUE MANAGEMENT ? Revenue Management (RM) is the art and science of maximising revenue under variable conditions. It is a management tool that has the objective of increasing
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