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Rolling Out Core Values Into The Organization

Values and OrganizationsValues have always been important fororganizations, but it has only been in the lastdecade that they have become importanttopics for organizational leaders to competitive advantage became associatedwith a less controlling management style andorganizations worked to empower more oftheir people, an important question was:What keeps people behaving in a way thatsupports the goals of the enterprise? Anythinking person would ask, Will they acceptresponsibility? Empowering people whoavoid responsibility is a good strategy forfailure. One important answer was: Theirbehavior is significantly controlled by thecode of acceptable behavior which governstheir work lives their code of ethics. Thishas popularly been called organizationalvalues.

In their book, Collins and Porras defined cor e values as “the organization’s essential and enduring tenets, not to be compromised for financial gain or short-term expediency.”

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